Lessons from the Corner Office offers up-close and personal conversations with local leaders and professionals who share insights on leadership, brand growth and community engagement with members of One Acadiana.
Jerry Vascocu, Acadiana Market President of IberiaBank, was the featured speaker on January 25, 2017, before a packed house at the Acadiana Center for the Arts. The sponsor, Cane River Pecans and its “Chief Nut Officer,” Jady Regard, ensured that the crowd was happy and got to taste their delicious pecans.
Starting first with his role in running IberiaBank’s Acadiana market, Jerry shared that its mission is to be a top-notch corporate citizen. They strive to blend a community bank feel with large bank capabilities. IberiaBank believes that the healthier the community in which the bank is located, the healthier the bank will be.
Therefore, IberiaBank is charged with giving back to the community, in a selective way to organizations who make a difference. In lieu of television ads, they become engaged in the community and partner strategically.
Jerry shared wisdom gained from his experience in banking and his behind-the-scenes perspective on community leadership gained from involvement with One Acadiana, United Way of Acadiana, Project Front Yard, and much more. A man of faith, Jerry reiterated several times that one’s prayer life, family, and friends are crucial to maintaining balance in one’s life. He counseled to make sure that your home life is good, that it increases rather than decreases your energy. Especially focusing on the younger professionals in the audience, he advised not to miss opportunities with your family, have friends you can relax with, and be affectionate with your children.
When asked to give his 20-year old self advice, he stated, “Trust your instincts. Keep your focus narrow to your expertise. Don’t jump for the quick buck, as it typically is not the best decision in the long run. Be thankful that you have good work to do, and show up ready to work!”
Participants were fortunate to have this opportunity to get to know Jerry Vascocu better. Without a doubt, Upper Lafayette is fortunate to have Jerry serving on our board of directors, and we thank him and IberiaBank for their community service!